Privacy Policy

We collect personal information necessary to provide you with a smooth shopping experience on DigiMudra Store. The information we collect includes:

Account & Identity Information

• Full name, email address, and mobile number when you register.
• Date of birth (optional, used for personalised offers).
• Profile photo if you choose to upload one.
• Username and password (stored securely in encrypted form).

Order & Transaction Information

• Products browsed, added to cart, wishlisted, and purchased.
• Order details including items, quantities, prices, and order status.
• Payment method type (card, UPI, COD) — we do not store full card numbers.
• Transaction IDs and payment confirmation references.
• Return, refund, and cancellation history.

Delivery & Address Information

• Shipping and billing addresses saved in your account.
• Delivery instructions and landmark details.
• GPS or pin code location when you use location-based delivery features.

Device & Usage Information

• Device type, operating system, browser type, and IP address.
• Pages visited, search queries, product views, and time spent on the platform.
• Referral source (e.g., ad campaigns, social media links).
• Cookies and similar tracking technologies (see Section 5).

Communication & Feedback

• Customer support queries, chat transcripts, and email correspondence.
• Product reviews and ratings you submit.
• Survey responses and feedback you voluntarily provide.

DigiMudra Store uses your personal information for the following purposes:

To Operate the Platform

• Create and manage your account.
• Process your orders and payments.
• Coordinate delivery with our logistics partners.
• Handle returns, refunds, and cancellations.
• Provide customer support and resolve disputes.

To Improve Your Experience

• Personalise product recommendations based on your browsing and purchase history.
• Remember your saved addresses, cart items, and preferences.
• Improve platform performance, fix bugs, and develop new features.
• Conduct analytics to understand shopping trends and user behaviour.

To Communicate With You

• Send order confirmations, shipping updates, and delivery notifications.
• Notify you about offers, discounts, and new arrivals (you may opt out anytime).
• Send important account alerts such as password changes or suspicious activity.
• Respond to your queries and support requests.

For Legal & Safety Purposes

• Detect and prevent fraud, fake orders, and unauthorized account access.
• Comply with applicable laws, court orders, and regulatory requirements.
• Enforce our Terms and Conditions and other platform policies.

DigiMudra Store does not sell, rent, or trade your personal information to third parties for their marketing purposes. We share your data only in the following limited circumstances:

• Logistics & Delivery Partners: Your name, phone number, and delivery address are shared with courier and delivery service providers to fulfil your orders.
• Payment Processors: Payment details are processed by PCI-DSS compliant payment gateways. We do not store full card numbers or CVV.
• Sellers & Merchants: For orders placed with third-party sellers on our marketplace, relevant order details are shared with the seller to facilitate dispatch.
• Technology Service Providers: Cloud hosting, analytics, and customer support tool providers who process data on our behalf under strict data processing agreements.
• Regulatory & Law Enforcement: When required by law, court order, or government authority, we may disclose information to comply with legal obligations.
• Business Transfer: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the successor entity under the same privacy protections.

All third parties with whom we share data are required to handle it securely and in accordance with applicable privacy laws.

We take the security of your personal data seriously and implement robust technical and organizational measures to protect it:

• 256-bit SSL/TLS encryption for all data transmitted between your device and our servers.
• AES-256 encryption for sensitive data stored at rest.
• OTP-based verification for account login and sensitive actions.
• Regular security audits, penetration testing, and vulnerability assessments.
• Role-based access controls ensuring only authorised personnel access user data.
• Secure payment processing via PCI-DSS certified payment gateways.
• Automatic session timeouts to prevent unauthorized access on shared devices.

Despite these measures, no internet transmission is 100% secure. We encourage you to use a strong unique password, never share your OTP, and log out after each session especially on shared or public devices.

DigiMudra Store uses cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Required for core functions such as keeping you logged in, maintaining your cart, and securing your session. These cannot be disabled.
• Preference Cookies: Remember your settings such as saved addresses, wishlist items, and display preferences.
• Analytics Cookies: Help us understand how customers navigate the store — which pages are popular, where users drop off, and how to improve the experience.
• Marketing Cookies: Used to show you relevant product ads on our platform and partner sites based on your browsing history. You can opt out of these.

You can manage cookie preferences through your browser settings. Disabling essential cookies may affect your ability to use certain features like checkout.

We retain your personal data only as long as necessary for the purposes described in this policy:

• Account Information: Retained for the duration of your account's existence and for up to 3 years after account deletion for legal and dispute resolution purposes.
• Order & Transaction Records: Retained for 7 years as required under Indian tax and commercial laws.
• Customer Support Records: Retained for up to 2 years after your last interaction.
• Marketing Preferences: Retained until you withdraw consent or delete your account.
• Device & Usage Logs: Retained for up to 12 months for security and analytics purposes.

After the applicable retention period, data is securely deleted or anonymised so it can no longer be linked to you.

DigiMudra Store takes special care with your payment information:

• We do not store your full debit/credit card numbers, CVV, or net banking credentials on our servers.
• All payment transactions are processed through RBI-compliant and PCI-DSS certified payment gateways.
• Saved card details (if you opt in) are stored in tokenised form with your card network provider, not on DigiMudra Store servers.
• UPI transactions are facilitated through NPCI-approved payment service providers.
• Cash on Delivery (COD) orders do not require any digital payment credentials.

If you suspect any unauthorized use of your payment details on our platform, please contact us immediately at dgimudra@gmail.com.

With your consent, we may send you promotional emails, SMS, WhatsApp messages, and push notifications about:

• New product arrivals and category launches.
• Exclusive discounts, flash sales, and seasonal offers.
• Personalised recommendations based on your shopping history.
• Loyalty programme updates and reward points.

You can opt out of marketing communications at any time by:

• Clicking "Unsubscribe" in any promotional email.
• Updating your notification preferences in your account settings.
• Sending an opt-out request to dgimudra@gmail.com.

Please note that opting out of marketing communications will not affect transactional messages such as order confirmations and delivery updates, which are essential to your purchases.

As a DigiMudra Store customer, you have the following rights with respect to your personal data:

• Right to Access: Request a copy of the personal information we hold about you.
• Right to Correction: Request correction of inaccurate, outdated, or incomplete data.
• Right to Deletion: Request deletion of your personal data subject to legal retention requirements.
• Right to Portability: Request your data in a structured, machine-readable format.
• Right to Object: Object to processing of your data for direct marketing purposes.
• Right to Withdraw Consent: Withdraw consent for optional data processing at any time without affecting prior processing.

To exercise any of these rights, please contact us at dgimudra@gmail.com. We will acknowledge your request within 5 business days and resolve it within 30 days.

DigiMudra Store may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will notify you by:

• Posting the updated policy on www.dgimudra.com with a revised "Last Updated" date.
• Sending an email notification to your registered email address.
• Displaying a prominent notice on the platform or app.

Your continued use of DigiMudra Store after any such update constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy periodically. For any questions or concerns, contact us at dgimudra@gmail.com.